A New Era of Entertainment
of all consumer web traffic is from video
of viewers retain 95% of a message in a video compared to 10% for text
social videos get 12x shares than text + images combined
TikTok has over 1 billion active users worldwide
Reach a highly engaged audience that spends an average of 52 minutes per day on TikTok. Car dealerships can build brand awareness by showcasing inventory, behind-the-scenes content, and dealership culture, creating a stronger connection with younger car buyers.
MINUTES
Average daily time spent on TikTok by U.S. users
DECISION MAKERS
of TikTok users are either the "Decision-Maker" or "Highly Influential"
FINANCING READY
of TikTok users are likely to use a financing option if they purchase a vehicle
TikTok's short-form video format ensures high engagement, allowing you to grab attention within seconds.
TikTok is all about authenticity, helping dealerships showcase their brand story in a fun and memorable way.
TikTok's algorithm promotes viral content, even from relatively unknown accounts. A creative car ad has the potential to reach a massive audience organically.
TikTok's user base skews younger, making it perfect to engage Millennials and Gen Z entering the car-buying market.
The platform's emphasis on creativity allows dealerships to create memorable, engaging ads that stand out.
Target users based on demographics, interests, and behaviors, ensuring your ads reach potential car buyers.
Use In-Feed ads, Branded Hashtag Challenges, and Spark Ads to showcase inventory and promotions.
With lower competition than traditional platforms, TikTok allows higher impressions at lower cost per click or lead.
Track ad performance including views, engagement, and conversions, giving clear insights into campaign success.
See how automotive brands are winning on TikTok

TikTok Spark Ads for car dealers

TikTok automotive ad platform

Branded hashtag challenge automotive

Real dealership TikTok content
Let's boost your dealership visibility and drive real results with TikTok Ads.