BOOST YOUR
DEALERSHIP
VISIBILITY
WITH TIKTOK ADS

A New Era of Entertainment

TikTok is Dominating Video

82%

of all consumer web traffic is from video

95%

of viewers retain 95% of a message in a video compared to 10% for text

12X

social videos get 12x shares than text + images combined

1B+

TikTok has over 1 billion active users worldwide

ENHANCED BRAND AWARENESS

Reach a highly engaged audience that spends an average of 52 minutes per day on TikTok. Car dealerships can build brand awareness by showcasing inventory, behind-the-scenes content, and dealership culture, creating a stronger connection with younger car buyers.

52

MINUTES

Average daily time spent on TikTok by U.S. users

85%

DECISION MAKERS

of TikTok users are either the "Decision-Maker" or "Highly Influential"

70%

FINANCING READY

of TikTok users are likely to use a financing option if they purchase a vehicle

AWARENESS & BRANDING
WITH TIKTOK ADS

Capture Attention Quickly

TikTok's short-form video format ensures high engagement, allowing you to grab attention within seconds.

Build a Stronger Brand

TikTok is all about authenticity, helping dealerships showcase their brand story in a fun and memorable way.

Viral Potential

TikTok's algorithm promotes viral content, even from relatively unknown accounts. A creative car ad has the potential to reach a massive audience organically.

DRIVE LEADS WITH
INVENTORY-FOCUSED TIKTOK ADS

SPECIAL PROMOTIONS & EVENTS

  • Create Urgency: TikTok's fast-paced nature makes it perfect for time-sensitive promotions and events.
  • Drive Immediate Traffic: Use clear calls to action to guide users to your event registration page or dealership promotions.

SALES STRATEGY

  • Seamless Integration: Link ads to specific inventory pages, providing potential buyers a seamless shopping experience.
  • Real-Time Results: Track engagement and sales metrics through TikTok's advanced analytics.

WHY TIKTOK ADS CAN
BENEFIT YOUR DEALERSHIP

Reach a New Generation

TikTok's user base skews younger, making it perfect to engage Millennials and Gen Z entering the car-buying market.

Increased Engagement

The platform's emphasis on creativity allows dealerships to create memorable, engaging ads that stand out.

Advanced Targeting

Target users based on demographics, interests, and behaviors, ensuring your ads reach potential car buyers.

Interactive Ad Formats

Use In-Feed ads, Branded Hashtag Challenges, and Spark Ads to showcase inventory and promotions.

Cost-Effective Reach

With lower competition than traditional platforms, TikTok allows higher impressions at lower cost per click or lead.

Real-Time Analytics

Track ad performance including views, engagement, and conversions, giving clear insights into campaign success.

REAL TIKTOK AD EXAMPLES

See how automotive brands are winning on TikTok

TikTok Spark Ads for car dealers

TikTok Spark Ads for car dealers

TikTok automotive ad platform

TikTok automotive ad platform

Branded hashtag challenge automotive

Branded hashtag challenge automotive

Real dealership TikTok content

Real dealership TikTok content

Ready to Take the Next Step?

Let's boost your dealership visibility and drive real results with TikTok Ads.