TURN PINS
INTO
TEST DRIVES
Pinterest Auto Shoppers Are Ready to Buy—
Are You Advertising There?
Adding Pinterest Inventory Ads helps your dealership reach buyers early in the research process, capture leads at every stage, and drive more conversions.
Pinners spend 2x more per month than users on other platforms.
Auto-related searches have grown 30% YoY, making Pinterest a growing channel for dealerships.
Customers who engage with Pinterest ads at every stage of the funnel see 3x higher conversion rates
PROVEN FULL-FUNNEL STRATEGIES
FOR AUTOMOTIVE DEALERS
Awareness
New Model Showcase
Pinterest is a visual-first platform, perfect for showcasing high-quality images and videos of new vehicle models.
Consideration
Pre-Owned & Budget-Friendly Listings
Many Pinterest users are planning major life purchases, making it a great place to introduce budget-conscious buyers to CPO vehicles and affordable used cars.
Conversion
High-Intent Inventory Retargeting
Dynamic inventory retargeting serves real-time, available vehicles to people already engaged with your listings. Shoppers who see multiple vehicle touchpoints are 30% more likely to convert.
Loyalty & Retention
Service & Buyback Offers
Pinterest isn't just for new car sales—it's an effective customer retention tool. Target past buyers with special offers, parts and trade-in incentives, or seasonal maintenance tips.
HOW PINTEREST OUTPERFORMS COMPETITORS
Pinterest vs. Facebook & Google – What's Different?
Lower Competition, Lower CPCs
Fewer dealers advertising = better ROI
Longer Ad Lifespan
Pinterest content keeps working, unlike Facebook ads that disappear once the budget stops
Higher Engagement
Auto shoppers save Pins and revisit them, leading to more repeat exposure
Visual-First Platform
85% of Pinners say Pinterest helps them decide what to buy
DID YOU KNOW?
Unlike other platforms, Pinterest Pins stay active for months, continuously driving traffic
EXAMPLE ADS
NEW MODEL AWARENESS
Promote new vehicle releases to in-market shoppers searching for their next car.
Video Pin Ad: A walkaround video highlighting the newest features of the latest SUV or truck.
USED INVENTORY PROMOTIONS
Target budget-conscious buyers by showcasing real-time used vehicle listings.
Promoted Pin: A visually engaging ad showcasing "5 Benefits of Buying Certified Pre-Owned."
DYNAMIC RETARGETING ADS
Show previously viewed vehicles to high-intent shoppers ready to buy.
Collection Ad: Highlights a featured model, with smaller images displaying related vehicle recommendations.
SERVICE & PARTS OFFERS
Keep customers engaged beyond the sale by advertising maintenance deals & service specials.
Promoted Pin: A dealership ad promoting "Spring Car Maintenance Tips + Exclusive Service Coupons"
REAL PINTEREST AD EXAMPLES
See how top automotive brands leverage Pinterest to drive sales
Pinterest automotive inventory ad example
Luxury vehicle Pinterest ad
Pinterest collection ad for automotive
Dealership service offer Pinterest ad
STATS
Pinterest has approximately 86.8 million monthly active users in the United States.
Pinterest's ad revenue is expected to surpass $5.1 billion by 2027, suggesting a growing platform for automotive advertisers.
A significant 87% of weekly Pinners use the app when actively considering products and services to buy.
Users on Pinterest are 18% more likely to be in-market for a new vehicle compared to users on other platforms.
Source: Social Media Examiner, EMarketer, Pinterest (2024)
Ready to Transform Your
Pinterest Strategy?
Let's turn pins into test drives and drive real results for your dealership.